The latest trends and research show that the Indian market for nutraceuticals product is expected to grow from $ 4 billion in 2017 to $ 18 billion in 2025. Proven health benefits to humankind have created a tremendous rise in the demand for Nutraceuticals in India and across the globe. Although Nutraceuticals is a foreign-origin word, it is an ancient science to the Indian culture. India has many herbal medicines and supplements discovered and used in Ayurveda, Naturopathy, and other sciences.
Therefore, India has emerged as a preferred supplier in many export Nutraceuticals markets because of its superior heritage, knowledge, and availability of raw materials and herbal extract manufacturers. Over the years, there have been several factors behind the increase in the demand for the Nutraceuticals market in India but let us understand the term first.
What are Nutraceuticals?
The term Nutraceutical was coined in 1989 by Stephen De Felice, founder, and chairman of the Foundation for Innovation in Medicine. This American organization encourages medical health research. He defined nutraceuticals as food, or parts of food, that provide medical or health benefits, including prevention and treatment of diseases from the terms nutrition and pharmaceutical.
In simple words, nutraceutical food is any food that offers more than just nutrition to a person. But, alas, there is no globally accepted definition of Nutraceutical, and hence their names vary from country to country. However, they are subdivided into different categories such as functional food, beverages, dietary supplements, pre and probiotics, antioxidants, vitamins, spices, etc.
Difference between Pharmaceuticals and Nutraceuticals
Nutraceutical term has been derived from nutrition which is generally made from plants or animals and used to provide the physiological benefit in protecting or treating the disease. The pharmaceutical word is related to pharma, which indicates drugs used to prevent or treat a specific illness. Both Nutraceuticals and Pharmaceuticals are somehow part of our daily routine, but they vary in their origins.
Health benefits of Nutraceuticals:
In recent years, Nutraceuticals are gaining popularity to prevent health issues and pharmaceuticals. Many companies are also gathering research-based data to get hold of the market. Nutraceuticals have requisite nutritional values, multiple therapeutic effects, safety parameters and hence are considered convenient options for boosting and enriching the nutrition levels. As a result:
- Nutraceuticals are used to prevent and treat chronic diseases like cardiovascular diseases, cancer, obesity, diabetes, etc.
- Some Nutraceuticals like vitamin C, vitamin E, and fatty acids improve eye health and help treat visual disorders.
- Amino acids, vitamin D, herbs, plant extracts are used as immunity boosters to prevent diseases.
- Prebiotics, probiotics, aloe vera, omega acids are used to cure inflammation and reduce harmful bacterial effects.
- Many Nutraceuticals play a pivotal role in helping infertility and dysfunction in males and females.
- Sports medicines are also adding Nutraceuticals to improve performance and reduce oxidative stress.
- Citrus fruits and soybeans like Nutraceuticals help renew healthier cells and help recover the body quickly from diseases.
- Improves mental and physical health
- Improve sleep and rejuvenate energy
Reasons for endorsing Nutraceuticals:
• Increase in Chronic Diseases:
People of developing countries face issues in handling chronic diseases like cancer, diabetes, heart, and lung functioning issues, obesities, allergies, etc. Because of the tremendous health benefits of Nutraceuticals in treating these diseases, their demand has increased across the globe.
• Cost-effectiveness and Convenience:
Medical treatments are nowadays costly, and some patients are looking for alternatives to prescribed drugs because of their elevated prices and side effects. Being a natural alternative, Nutraceuticals are beneficial for them as they are readily available in the market. Moreover, they are cost-effective because of their ready availability.
• Effects of Covid 19 Pandemic:
The significance of immunity has immensely increased due to the Covid-19 pandemic. Therefore, precautions and preventive care are often highlighted, and hence Nutraceuticals get promoted. Furthermore, vitamins are considered vital nutrients for the proper functioning of the human body, and the pandemic has created awareness amongst people about nutritional enrichment. These factors have consequently increased the Nutraceutical market across the globe.
We have discussed here reasons for significant growth in the Nutraceuticals industry in the Indian market. Nutraceuticals are a vital link between food and health and a perfect solution for consuming essential nutrients lacking in the regular diet and lifestyle choices. At NEWEDGE Overseas, we provide contract manufacturing, branding, packaging, and labeling of nutraceuticals. Kindly contact us for various standard and made-to-order nutraceuticals that are in demand due to their additional therapeutic value.